my absolute favorite discussions on user engagement & how to think about app / web design & user engagement by using strategy from game mechanics.” - Dave McClure (500hats.typepad.com A lot of our services here at Google can benefit from simple ways to make them more engaging by applying lessons from game mechanics. Amy Jo Kim’s company Shufflebrain builds smart games for social networks, starting with Facebook. (For an example of how Facebook is using Game design to drive user engagement, see …

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