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In 1947 the Tsunemi family began their denim business creating their own cloth manufacturing and dyeing process. But discontented with the quality the company looked to the US to learn more about the manufacturing process while simultaneously drawing on Japan’s long history with indigo dye. By the 1960s they had perfected the process and Edwin Jeans was becoming well known in Japan and abroad.

Fast forward several decades and the brand is well known internationally for its excellent quality and for producing cuts to suit all body types.The name of this brand is actually somewhat of an anagram of the word “denim”, with the M turned upside down to become a W.

During the seventies the company created the “old wash” technique, which was a finish that produced denim that looked lived in. In the eighties the company also invented stone wash, which was to become one of the defining fashion looks for that decade.

These days the brand has expanded its operations from servicing purely the Japanese market, to worldwide recognition as one of the best brands of the garment available. In recent years their model and spokesperson has been Brad Pitt, who has helped to raise the profile of this brand and bring it to the attention of more fashion conscious people.

One of their most popular lines has been the 503, which was first released to market in 1997. These have been a hit with both men and women and remains a staple item in the Edwin range. There are many different styles produced now for men and women of all shapes, sizes and styles.

All of the product lines that are created and released through Edwin are expected to conform to the very highest standards. They are checked for high quality stitching, cut, fabric, materials, dye and finishing. Each piece has to be perfect or it is detected during the quality assurance process – the degree to which this is done is virtually unmatched in the fashion world.

If you are looking for a brand of jeans that is high quality, will last and look great, then Edwin Jeans are an excellent choice to make. Not only are they worn by some of the most savvy fashionistas and guys around, but they also come at a remarkably reasonable price. Edwins are made to last and to make you look good while wearing them over and over – check out the latest styles available for purchase now.

Edwin jeans are an item that you must have. The Edwin ed 47 will look great on you – what do you think?